Cunard: Feature Cover Story

To elevate Cunard’s awareness as a luxury brand, MGA Media Group secured a non-paid partnership with Modern Luxury Media featuring a fashion photo and video shoot along with editorial coverage across multiple titles. The shoot showcased Cunard’s 2019 Transatlantic Fashion Week and Louis Vuitton’s Autumn/Winter collection onboard the line’s flagship, Queen Mary 2.

RESULTS
Modern Luxury Media’s “The Now Voyager” was a 10-page photo and editorial spread which ran in 14 affluent markets across the U.S. including New York, Los Angeles and Miami. In addition, the story ran on eight covers.  The total print circulation was 1.3M with a online viewership of over 600,000. Video content also appeared on Modern Luxury’s social media channels.  See video:  “The Now Voyager”